Latest 360 Opinion

Perception IS reality, as long as it’s authentic

Perception IS reality, as long as it’s authentic

By Maxine Brock on 18 April 2012

I’ve always been fascinated with the phrase ‘perception is reality’, mainly because it holds so true. What people perceive is usually what they believe. We marketers have built a whole industry on it. We rely on this fact to make ... More >>

What colour is your logo?

By Simon Deutsch on 11 April 2012

Excuse me, can I read your texts?

Excuse me, can I read your texts?

By Jonathan James on 04 April 2012

Beyond the channel mix

Beyond the channel mix

By Andrew Golding on 29 March 2012

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Reading Room

Facebook valued at $104bn for IPO launch

Facebook valued at $104bn for IPO launch

Submitted by Jonathan James on 18 May 2012

GM pulls Facebook advertising amid growing concerns over social media marketing

GM pulls Facebook advertising amid growing concerns over social media marketing

Submitted by Jonathan James on 16 May 2012

Integrated Marketing: If You Knew It, You’d Do It

Integrated Marketing: If You Knew It, You’d Do It

Submitted by Rachel Irving on 14 May 2012

What to Expect When Your Kid Becomes a Meme

What to Expect When Your Kid Becomes a Meme

Submitted by Rachel Irving on 11 May 2012

Connected television has finally arrived. But are advertisers ready?

Connected television has finally arrived. But are advertisers ready?

Submitted by Rachel Irving on 10 May 2012

Is analogue the best ingredient for digital success?

Is analogue the best ingredient for digital success?

Submitted by Rachel Irving on 10 May 2012

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